Our Story
The Origin of Swarnam
House of Swarnam was born from a deep love for jewelry and a desire to create more than just adornments. It was about crafting timeless pieces that symbolize strength, independence, and elegance. Each design is a tribute to the modern woman—her resilience, ambition, and unwavering spirit.
A Journey Rooted in Passion
It all started when my younger sister, Meenu, embarked on her jewelry business journey. She was unmarried at the time, and I joined her, building something beautiful together. But life had its plans—she got married and moved abroad, and I took a break too. Yet, my passion for jewelry never faded.
A New Beginning
Determined to turn my love for jewelry into something meaningful, I pursued specialized courses to refine my skills. With a renewed vision and a deep understanding of craftsmanship, I decided to start again, this time with a stronger foundation.
The Rise of House of Swarnam
In 2013, I took my first step by showcasing designs at exhibitions, receiving an overwhelming response. The dream slowly took shape, and in 2018, House of Swarnam was officially born—built on the principles of authenticity, quality, and empowerment.
Craftsmanship with Purpose
At Swarnam, each piece is crafted with meticulous attention to detail. We blend tradition with innovation, ensuring that every creation is not just luxurious but also meaningful. Our artisans pour their expertise into every design, making each piece as unique as the women who wear them.
Milestones & Achievements
- 2013: Began showcasing designs at prestigious exhibitions, including Jalsa at Ashoka Hotel, Delhi, and Radisson, Faridabad.
- 2016: Featured in a fashion show, with designs showcased on the ramp for Red Carpet Event Organizers.
- 2018: Officially registered Swarnam, obtained GST, established an office in Karol Bagh, and launched the DEVI Collection, marking the beginning of our in-house diamond jewelry.
- 2022: Honored with the Women's Achievement Award for excellence in jewelry craftsmanship and entrepreneurship.
- 2025: Expanding nationally (starting from Delhi NCR) with the launch of our official website, bringing Swarnam’s designs online. Also introduced the DHRITI Collection, crafted for young, independent women.
Our Vision for the Future
We believe jewelry should be more than an accessory—it should tell a story, inspire confidence, and empower the wearer. As we grow, our mission remains clear: to create exquisite, timeless designs that celebrate the strength and individuality of every woman.
A Community of Empowered Women
House of Swarnam is more than just a jewelry brand—it’s a movement. We celebrate the spirit of women who dare to dream, break barriers, and embrace their individuality. Through our designs, we aim to inspire confidence, foster connections, and create a community where every woman shines in her own unique way.
Certified for Excellence
Certified Authenticity
Premium-Grade Real Diamonds
Uncompromising Quality
At House of Swarnam, we are committed to providing the finest quality jewellery, ensuring authenticity, purity, and craftsmanship. Our certifications reflect our dedication to delivering the best to our valued customers.
Our Trusted Certifications:
🔹 BIS Hallmark – Assuring the highest standard of gold purity, our jewellery is BIS-certified, guaranteeing authenticity and trust.
🔹 SGL Certification – Our diamonds undergo rigorous testing and are certified by SGL, one of the most reputed gemological laboratories in the world. SGL Lab Certification holds credible reputation in India, USA, UK and Middle East. For more Click Here
🔹 Natural Diamond Council – We use only 100% natural, ethically sourced diamonds, ensuring unmatched brilliance and value.
🔹 Highest Quality Assurance – Every piece of jewellery is meticulously crafted and goes through stringent quality checks to maintain superior craftsmanship.
We take pride in our certified jewellery, giving you complete confidence in every purchase.
Our Trusted Certifications:
🔹 BIS Hallmark – Assuring the highest standard of gold purity, our jewellery is BIS-certified, guaranteeing authenticity and trust.
🔹 SGL Certification – Our diamonds undergo rigorous testing and are certified by SGL, one of the most reputed gemological laboratories in the world. SGL Lab Certification holds credible reputation in India, USA, UK and Middle East. For more Click Here
🔹 Natural Diamond Council – We use only 100% natural, ethically sourced diamonds, ensuring unmatched brilliance and value.
🔹 Highest Quality Assurance – Every piece of jewellery is meticulously crafted and goes through stringent quality checks to maintain superior craftsmanship.
We take pride in our certified jewellery, giving you complete confidence in every purchase.
Crafting timeless jewelry for every woman’s journey..
Our Vision & Mission
Our Mission
To empower and inspire 1,000,000 women by offering versatile, transparent, and elegant diamond jewelry that resonates with their aspirations. We are committed to celebrating individuality, confidence, and timeless beauty through ethically crafted designs.
Our Vision
To redefine luxury by making diamond jewelry a symbol of empowerment, authenticity, and self-expression. Our journey is driven by a passion for craftsmanship, sustainability, and a promise to create pieces that not only adorn but also uplift the women who wear them.
What We Stand For
At House of Swarnam, our values define who we are and guide everything we create. Each piece of jewelry reflects our unwavering commitment to quality, ethics, and empowerment.
Transparency
Honest pricing and sourcing you can trust. We believe in complete clarity, from ethically sourced diamonds to fair pricing, ensuring our customers make informed and confident choices.
Versatility
Jewelry designed to adapt to every moment. Our designs seamlessly transition from daily elegance to special occasions, empowering women to express their unique style effortlessly.
Empowerment
Celebrating and inspiring independence. Swarnam is more than jewelry; it’s a movement that uplifts women, reinforcing their strength, confidence, and individuality.
Sustainability
A commitment to eco-friendly practices. We prioritize responsible sourcing, ethical craftsmanship, and sustainable materials, ensuring a brighter future for both our customers and the planet.
Just Took One Look
"I was looking for a simple and subtle piece, and I found it in first look!"
Pawni
Our Customer
Beautiful Craftsmanship
"I got my first ring from House of Swarnam for my 13th birthday, and it was the perfect gift! The beautiful craftsmanship and elegance make it so special, and I’ll cherish it forever."
Ananya S.
Our Customer
I love it!
"I loved the collection by Swarnam. I use this ring for office wear on a daily basis and it looks super stylish yet elegant. The price point is attractive as well."
Anjan
Our Customer
Excellent
"Few people have the skill and the styling capability that it takes to make fine wearable and comfortable jewellery.
The tiara ring I got from swarnam met my expectations on all fronts. Have been wearing it for years!"
Nikita
Our Customer
Note From Our Founder
"From the twinkle in a young girl’s eyes as she holds her first piece of jewelry to the cherished bond shared with her mother or father, jewelry has always been more than just an accessory to me—it’s a reflection of emotions, memories, and self-expression.
I remember when I was young and my mother took me to buy my first diamond jewelry, the palpitations and excitement was so memorable that ring is still with me and still a source of nostalgia for me, and when I see young girls buying their first jewelry, that same nostalgia inspires me to deliver finesse - with high quality diamonds, quirky & modern designs at best prices.
I have always been inspired by these moments. Seeing the sheer delight and pride in young girls who chose their first piece of jewelry from us, and witnessing the love they carried for their mothers, sparked the idea of House of Swarnam. It became my mission to create jewelry that is not only timeless but also resonates with the essence of joy, courage, and individuality.
Our designs are made for every occasion—whether it’s a daily adornment or a statement of self-love. There is no reason needed to shine, and at House of Swarnam, we craft jewelry that makes every moment special. Just like the name of our latest collection "Dhriti," inspired by Goddess Durga, its a synonym for her name which means joyful and courageous, our pieces are designed to embody the same spirit—fearless, radiant, and always in harmony with the wearer.
For all seasons and for all reasons, House of Swarnam is here to celebrate you."
I remember when I was young and my mother took me to buy my first diamond jewelry, the palpitations and excitement was so memorable that ring is still with me and still a source of nostalgia for me, and when I see young girls buying their first jewelry, that same nostalgia inspires me to deliver finesse - with high quality diamonds, quirky & modern designs at best prices.
I have always been inspired by these moments. Seeing the sheer delight and pride in young girls who chose their first piece of jewelry from us, and witnessing the love they carried for their mothers, sparked the idea of House of Swarnam. It became my mission to create jewelry that is not only timeless but also resonates with the essence of joy, courage, and individuality.
Our designs are made for every occasion—whether it’s a daily adornment or a statement of self-love. There is no reason needed to shine, and at House of Swarnam, we craft jewelry that makes every moment special. Just like the name of our latest collection "Dhriti," inspired by Goddess Durga, its a synonym for her name which means joyful and courageous, our pieces are designed to embody the same spirit—fearless, radiant, and always in harmony with the wearer.
For all seasons and for all reasons, House of Swarnam is here to celebrate you."
Sangeeta Arora
CEO & Founder @ House of Swarnam
💡 Customized Metal Jewelry